Affective as of: 1 st July 2024
1. Who decides how your information is used?
2. The information we collect about you and how we use it
3. Who we share information with
4. How your Personal Data is transferred
5. How we keep your Personal Data safe
6. How long we will keep your Personal Data
9. Changes to this Privacy Policy
11. Disclosures Specific to California Residents
We are Cofield. We provide real-world augmented reality platforms, designed to enable you to interact in shared worlds, seamlessly blended with the real world. To do that, we need information about you. Protecting your privacy is important to us. We only use your information where we have a legal basis to do so. This Privacy Policy will help you understand what information we collect, how we use it and what choices you have when you play any of our games or use any of our apps, use our websites, buy merchandise from us, or take part in live events and promotions (the " Services ").
Our Privacy Policy is designed to give you a comprehensive understanding of the steps that we take to protect the personal information that you share with us, and we would always recommend that you read it in full.
You should also read our Terms of Service which set out the contract between you and Cofield when you use our Services.
Cofield Pty Ltd, Level 3, 14 Martin Place Sydney generally is the data controller responsible for making decisions about how we use your personal information. If you are based in the United Kingdom (UK), Russia or the European Economic Area (EEA), your data controller is also Cofield Pty Ltd.
If you have any questions or comments on this policy, you can:
Email us at info@cofield.au
This Privacy Policy covers our use of any information that can or could be used to identify you (" Personal Data "). It does not cover information which cannot be used to identify you (" Anonymous Data ").
We need to collect and use certain Personal Data to provide the Services to you and fulfill the promises we make to you in the Terms of Service:
Some of our Services require you to register with us or sign up for an account before you can use them. Where this is the case, you provide us with information including your age and the in-app username that you choose to use on our Services. We collect and use this information in order to authenticate you when you register an account and use the Services, to make sure you are eligible and able to receive the Services, and so that you receive the correct version of the Services.
You may be required to have an account with a supported external single sign-on service in order to use some of our Services. Where this is the case, the Personal Data we collect also depends on which external accounts you choose to use, their privacy policy, and what your privacy settings with those services allow us to see when you use their services to access Cofield Services.
If you choose to link your Google account to the Services, we will collect your Google email address and an authentication token provided by Google.
If you choose to link your Apple account to the Services, we will collect your email address on file with your Apple ID account or a private relayed email address if you use the Hide My Email option provided by Apple.
Depending on the particular Service you sign up for, we may support other external single sign-on services and collect additional Personal Data from them. Some external providers may notify you that they make additional information, such as your public profile, available to us when you use their single sign-on services. We do not collect that information from them.
If you elect to use your Cofield Profile in connection with a third-party developer service (a “ Connected Service “), we may collect the Personal Data outlined above.
We collect and use your device location information as you use our Services (and, if you elect to turn on background location tracking for participating Services, while you are not directly interacting with these Services), including how you move around and events that occur during in app activity or gameplay. Our Services include location based games whose core feature is to provide an experience tied to your real world location, so we need to know where you are to operate these apps and games for you, and to plan the location of in-game resources (for example Figs within Figrun app). We identify your location using a variety of technologies, including GPS, the WiFi points you are accessing the Service through and mobile/cell tower triangulation.
We also collect and use your in-game or in-app actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings, and information about third-party applications or software installed on your device), to operate the Services for you and to personalize your gameplay and user experience. We will also generate an internal account ID when you use certain Services to associate you with an account.
We also use the information above to show in-game sponsored locations that are in your vicinity as part of the gameplay experience.
We further use the information above in order to provide technical and customer support to you.
You also give us Personal Data when you make a purchase through us, subscribe to our publications, register for a live event, enter a competition, promotion, sweepstakes or survey or communicate with us. Depending on which of these Services you use, that may include your name, mailing address, phone number, country of residency, age, and email address. We use that information to fulfill those Services to you and to provide related customer support to you.
Our games and apps include innovative features which allow you and other players to view and interact with the same virtual objects at the same time in a shared physical space. They also allow you to leave persistent virtual objects at real world locations, so other players can see them even when you are not there, and so you can see them when you return. In order to provide you with these AR experiences, Cofield needs to collect geospatial data and images from your device camera and sensors during your AR experiences where applicable within app or gameplay. Please see our Help Center for more information on AR experiences and Privacy.
In addition, we have and rely on a legitimate interest in using your Personal Data as follows:
Using your IP address, browser type, operating system, the web page you were visiting before accessing our Services, the pages of our Services which you browsed or the features you used, and the time spent on those pages or features, the links on our Services that you click on, device and advertising identifiers, age, gender, as well as actions you take during gameplay, your in-app user settings, preferences (including avatar characteristics), and your in-app purchases to learn about our users, and understand who is using our Services and how.
Using your contact information, namely your email address in order to communicate with you to provide technical and customer support.
Using your internal account ID and in-game username in order to attribute to your account any user content (such as local points of interest) that you elect to submit to Cofield through the Services. You can choose to opt out of having your in-game username attributed on your Wayfarer submissions across Cofield products by going to the Cofield Wayfarer settings.
Using your email address and device information in order to share updates and news with you either within the apps or by email. You can unsubscribe from these at any time in your device settings or in-app settings.
Analyzing your in-game actions and achievements to show you rewards, promotions, or other offers about our Services that are tailored to your personal user experience. You can choose to opt out of this and certain other processing of your Personal Data by following the steps described in Section 7 (“Your rights and choices”).
To personalize the ads you see in our apps to make them more relevant to you and to show sponsored gifts based on where you are containing messages and/or offers from our advertisers relevant to your vicinity on the game map. You can choose to opt out of receiving sponsored gifts by visiting the in-app settings. You can choose to opt out of personalized advertisements by visiting the settings on your device and turning off “Allow Apps to Request to Track” or activating “Limit Ad Tracking” on Apple devices, or activating “Opt-out of Interest Based Ads” on Android devices.
We collect content you provide such as images, text, and/or video to provide social features within our games and apps so you can interact and play with other players, including storing your communications, content, and other information shared with those players, finding your friends and being found by them, including through imported contacts, and sharing your gameplay or in-app experience and achievements with your friends or other players. You can visit your Cofield Profile or in-app settings for opt-out options. We may monitor and moderate content you provide to our Services to protect Cofield, or to protect the rights and safety of others.
To improve the features that we offer you through the Services, or to provide you with new or additional features for our Services.
To organize and run live events based on or featuring our games. Note that when you participate in live events your in-game actions and achievements, in-game username and your avatar, team, and other components of your in-game profile will be visible to other event participants and to the public (for example on leaderboards displayed at the event and online).
Using your in-app actions and achievements, as well as certain information about your mobile device (including device identifiers, device OS, model, configuration, settings, and information about third-party applications or software installed on your device), to carry out anti-fraud and anti-cheating measures against behaviours prohibited under our Terms of Service, to prevent abuse, and to provide a fair gaming experience to all players.
To make legal or regulatory disclosures and to establish, exercise, or defend legal claims.
We’re passionate about AR and make our technology available through the Cofield use external platform and other developers who feel the same so that they too can create and publish exciting AR experiences for you to enjoy. If you use such a third-party game or app powered by a third party, we have a legitimate interest in collecting and using the Personal Data described above in order to operate the AR features in these games and apps. This includes your location, as well as geospatial data and images collected from your device camera and sensors, while you use these AR features.
We will only use your Personal Data to do the following if we have your consent:
If you elect to turn on background activity tracking in our Services (for example Adventure Sync in Figrun app) we will collect your Personal Data as you use the Services as well as in the background when you do not have the Services open on your device. This includes your device location and your fitness activity data (locations, cities, steps or distance travelled). We use background activity tracking to provide you certain functionalities in the Services such as in-game items and rewards tied to your fitness activity level, location, and alerts for nearby gameplay events. You can change your mind and turn off background activity tracking at any time in your device settings or in-app settings.
If you elect to add information about Cofield live or in-game events to your mobile calendar, we will, with your permission, access your device’s calendar and write in these events. We do not access or collect any other information from your calendar. You can change your mind and disable access to your calendar at any time in your device settings.
If you elect to help Cofield in its efforts to develop new Augmented Reality (AR) mapping technology, you have the option, in participating games, to opt in to film public spaces around points of interest and send us your video recordings, along with associated device geospatial information. We do not collect audio on these recordings. We will anonymize this information through various means, including blurring, and use it to build a 3D understanding of real-world places, with the goal of offering new types of AR experiences to our users. You can change your mind at any time by disabling this feature in your in-app settings.
If you elect to connect your game account with an authorized external device, we request Bluetooth permissions from your mobile device in order to connect it with the external device and enable associated game features. You may change your mind at any time by disabling our access to Bluetooth in your device settings or by disconnecting the external device from the game.
If you elect to import your device’s address book contacts to find out which of your contacts uses our Services and to send them Friend requests, or invite them to join you in our games, apps or other aspects of our Services, we will periodically sync your contacts’ information, including phone number, and email, to our servers. You are responsible for ensuring your collection and sharing with us of your contacts’ information is compliant with applicable laws. This may require you to obtain your contacts’ permission. We may also get information about you from other Cofield users importing or entering their contacts. We use and may store this contact information to help you and your contacts connect through our Services. You can change your mind and turn off Cofield’s access to your contacts at any time in your device settings.
If you elect to upload content, such as photos or videos from your mobile device, into our Services, we will, with your permission, access your device’s media storage. You can change your mind and disable access to your media storage at any time in your device settings.
Send you marketing materials by email or via in-app notifications. You can unsubscribe from these at any time in your device settings or in-app settings.
We also rely on your consent where we use cookies or similar technologies. Please see our Cookie Policy for more information about how we use them. Insofar as cookies collect Personal Data, we will process it only based on your explicit consent, in anonymized form.
While you may disable the usage of cookies through your browser settings, Cofield currently does not respond to a “Do Not Track” signal in the HTTP header from your browser or mobile application due to the lack of industry standard on how to interpret that signal.
We will not share any Personal Data that we have collected from or about you except as described below:
Information Shared with Our Service Providers . We engage external Service Providers to work with us to administer and provide the Services. As part of that they will process your Personal Data on our behalf. These external Service Providers have access to your Personal Data only for the purpose of performing services on our behalf, in compliance with this Privacy Policy, and we make sure each one is contractually obliged not to disclose or use your Personal Data for any other purpose. The Service Providers we use help us to:
run, operate, and maintain our Services through third-party platform and software tools;
perform content moderation and crash analytics;
run email and mobile messaging campaigns;
perform game, app, and marketing analytics;
administer live events, competitions, sweepstakes and promotions, including registering players, managing check-in and attendance, verifying eligibility and prize fulfillment;
provide payment attribution;
provide pay-out payment transactions
provide technical and customer support; and
process payments for live events ticketing or other purchases.
Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) as a Third-Party Service in accordance with their own privacy policy. Such external Third-Party Service does not share your financial information, like credit card number, with Cofield, but it may share limited information with us related to your purchase, like your zip or postal code.
Information Shared with Other Players or Users. When you use the Services, and in particular when you play our games, use social features within those games (including cross-game features), or take part in live events, we will share certain Personal Data with other players or users. This Personal Data includes your in-game or in-app profile (such as your username, your profile picture, your online status, and your team), your in-game or in-app actions and achievements, real-world locations associated with your gameplay, or which gameplay resources you interacted with when playing the game (for example Fig Packs within Figrun,, and your in-game messages and related content you share with other players or users. Additionally, certain games or apps link to third-party sharing features on your device that you can use to disclose Personal Data to others outside the Services; Cofield does not control and is not responsible for the practices of these third-party sharing features.
Information Shared Publicly : When you use the Services, and in particular when you play our games, use competitive features, or participate in our forums, the following information about you may be shared on web pages accessible to the public and therefore become publicly available: your username, in-game or in-app profile, achievements, and public messages.
Information Shared with Third Parties . We share Anonymous Data with third parties for industry and market analysis. We may share Personal Data with our third-party publishing partners for their direct marketing purposes only if we have your express permission. We do not share Personal Data with any other third parties for their direct marketing purposes.
Information Disclosed for Our Protection and the Protection of Others . We cooperate with government and law enforcement officials or private parties to enforce and comply with the law. We only share information about you to government or law enforcement officials or private parties when we reasonably believe necessary or appropriate: (a) to respond to claims, legal process (including subpoenas and warrants); (b) to protect our property, rights, and safety and the property, rights, and safety of a third party or the public in general; or (c) to investigate and stop any activity that we consider illegal, unethical, or legally actionable.
Information Disclosed in Connection with Business Transactions . Information that we collect from our users, including Personal Data, is a business asset. If we are acquired by a third party as a result of a transaction such as a merger, acquisition, or asset sale or if our assets are acquired by a third party in the event we go out of business or enter bankruptcy, some or all of our assets, including your Personal Data, will be disclosed or transferred to a third-party acquirer in connection with the transaction.
Cofield operates its Services across the globe. Your Personal Data will likely be transferred and stored in a country outside of your home country, for the purposes outlined in this Privacy Policy to the extent permitted by applicable laws. The data protection laws in these countries may not be the same as in your home country.
If we transfer your Personal Data from the UK or the EEA to other countries, including the USA, we ensure that a similar degree of protection is provided to your Personal Data as within the UK or the EEA, as applicable, by ensuring that at least one of the following safeguards is implemented:
The country that your Personal Data is transferred to is a country that the European Commission (or the UK Government, if you are based in the UK) has deemed to provide an adequate level of protection for Personal Data as the UK or the EEA, as applicable.
We use specific contracts approved by the European Commission (or the UK Information Commissioner’s Office, if you are based in the UK), which give Personal Data the same protection as it has in the UK or the EEA, as applicable, when we engage with service providers.
We have appropriate legal, organizational and technical security measures in place to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorized way, improperly altered or disclosed. We also limit access to your Personal Data to employees, agents, contractors, and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We keep your Personal Data for as long as we need to provide the Services to you and fulfill the purposes set out in this Privacy Policy. This is also the case for anyone that we share your information with and who carry out services on our behalf.
When we no longer need to use your Personal Data and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or anonymize it so that it can no longer be associated with you. When removing Personal Data, we will take commercially reasonable and technically feasible measures to make said Personal Data irrecoverable or irreproducible.
You have certain rights in relation to your Personal Data. This means you can:
Request access to the Personal Data we hold on you by emailing info@cofield.au
Delete or correct your Personal Data. The easiest way to update your account information is via your in-app settings. You can also submit a customer support request through our support website or email us
Ask us to stop processing your Personal Data, including for direct marketing and promotional purposes such as tailored rewards, promotions, and other offers, by emailing us. But be aware that sometimes we need to use your Personal Data in order to provide the Services to you.
Have your Personal Data transferred to another organization (where it is technically feasible).
Complain to a regulator. We'd appreciate the chance to deal with your concerns directly so we'd prefer you to contact us first. However, if you're based in the UK or the EEA and believe that we have not complied with data protection laws, you can complain to your local supervisory authority.
For Connected Services, you can request access to or delete your data through your Cofield Profile settings, available at our website
The law provides exceptions to these rights in certain circumstances. Where you cannot exercise one of these rights due to such an exception, we will explain to you why.
We offer you choices regarding the collection, use, and sharing of your Personal Data and we’ll respect the choices you make. Please note that if you decide not to provide us with the Personal Data that we request, you may not be able to access all of the features of the Services.
After you contact us, you may receive an email in order to verify your request. We aim to provide the information or complete the outcome you request within 30 days, or such shorter time period as provided by laws of your jurisdiction.
Unless stated otherwise for a particular Service, children are not allowed to use the Services, and we do not knowingly collect Personal Data from them. We define “children” as follows:
Residents of the UK: anyone under 13 years old.
Residents of the EEA: anyone under 16 years old, or the age needed to consent to the processing of personal data in your country of residence.
Residents of the Republic of Korea, anyone under 14 years old.
Residents of other regions: anyone under 13 years old or the age needed to consent to the processing of personal data in that region.
Cofield Game and App Resources contains information on the age requirement for each of our Apps.
For Services that do permit Child participation, parents or legal guardians ("Parents") must provide verified consent. Verifiable parental consent is required for the collection, use, or disclosure of a child's Personal Data. Cofield will not collect, use, or disclose any Personal Data from a child if their parent or guardian does not provide such consent. We may ask a Child to provide a Parent’s email address in order to request this consent, and the Parent’s email address will be deleted if consent is not provided within a reasonable time.
Any Personal Data that we collect is covered by the Privacy Policy in effect at the time such information is collected. We may make changes to this Privacy Policy from time to time. You will be given reasonable notice of any material change.
In using our Services you may access links to websites and services that are owned or operated by third parties (each, a “ Third-Party Service “). Any information that you provide on or to a Third-Party Service or that is collected by a Third-Party Service is provided directly to the owner or operator of the Third-Party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy, or security practices and policies of any Third-Party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-Party Services that you access.
California law requires that we make certain disclosures about your data. The following disclosures are made pursuant to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (“CCPA”).
Collection and Use of Personal Data
In the preceding 12 months, we have collected the following categories of Personal Data: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. To learn more about the specific information we collect, the sources and purposes of such collection, please see Section 2 (“The information we collect about you and how we use it”).
Sale or Sharing of Personal Data
We do not sell or share your Personal Data as those terms are defined under the CCPA. Cofield has no actual knowledge of selling or sharing the personal information of minors under 16 years of age.
Disclosure of Personal Data for a Business Purpose
In the preceding 12 months, we have disclosed for a business purpose the following categories of Personal Data: identifiers, commercial information, Internet or other electronic network activity information, geolocation data, and visual information. To learn more about the disclosure of your Personal Data, please see Section 3 (“With whom we share information”).
Right to Know and Access Personal Information
You have the right to request the categories and specific pieces of personal information we have collected about you.
Right to Delete Personal Information
You have the right to request the deletion of your personal information, subject to certain exceptions.
Right to Correct Inaccurate Personal Information
You have the right to request the correction of any inaccurate personal information that we maintain about you.
Right to Limit Use and Disclosure of Sensitive Personal Information
We do not collect or process sensitive personal information for the purpose of inferring characteristics about you. We also do not disclose sensitive personal information for purposes other than those specified in Section 7027(m) of the California Privacy Rights Act regulations promulgated by the California Privacy Protection Agency. Therefore, we do not offer you the option to limit the use of your sensitive personal information.
Right to Opt Out of Sale or Sharing
Under California law, consumers have the right to opt out of the sale or sharing of their personal information. Because we do not sell or share data for this purpose, we do not offer this opt out.
Right of Non-Discrimination
You have the right to exercise the privacy rights conferred to you under the CCPA without receiving discriminatory treatment. We do not discriminate against you for exercising the privacy rights conferred to you under the CCPA.
You may exercise these rights by reviewing Section 7 (“Your rights and choices”) of this Privacy Policy.
If you authorize another person to submit a request to know, correct, or delete on your behalf, we may ask you to verify your identity or to confirm that you authorized another person to make such request on your behalf. Separately, such other person may have to submit proof that they are authorized to make a request on your behalf.